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The Journey

Hi, I’m Bethany—the artist behind WestOak Watercolor—and I’m so glad you’re here.

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Thank you for taking a moment to learn a bit about my work and the path that led me here. I grew up in Minnesota, where summers meant swimming at the lake until sunset and winters were spent building snow forts and sledding down the biggest hills we could find. It was a joyful, adventure-filled childhood that quietly nurtured my creative spirit. In high school, a job at a local drugstore sparked my interest in merchandising, and I began to dream about a life that could hold both creativity and business—a way to make beautiful things and still make a living.

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After college, I began my career at Bass Pro Shops headquarters in Springfield, Missouri, first as an assistant buyer and later in product development. It was an incredible hands-on education in bringing products from concept to customer, and it gave me a deep appreciation for design, storytelling, and the details that make something meaningful. Growing up hunting and fishing with my dad even turned out to be surprisingly helpful in vendor meetings designing hunting apparel! And, as a sweet bonus, my time there also introduced me to my future husband.

Bethany Carroz of WestOak Watercolor

Pivot, Pivot!

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A few years later, Walmart came calling, and our little family moved to Bentonville, Arkansas. It was truly a once-in-a-lifetime education in merchandising—learning at a global company known for excellence and scale. For more than six years, I designed and developed private-label apparel and soft home products, and had the incredible privilege of traveling the world to meet talented partners and factories. Together, we worked hard to create quality products at accessible prices, grow more sustainable practices, and shape thoughtful product and brand strategies. It was a big, meaningful season of life, and I’m deeply grateful for all I learned there.

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In 2016, our son was born with an unbalanced translocation—a duplication in one chromosome and a deletion in another—and I stepped away from corporate life to focus on our family. Those early years were filled with doctor’s visits, physical therapy, speech therapy, and occupational therapy appointments, and they reshaped our priorities in the most humbling and beautiful ways. Then, during the pandemic, I picked up a paintbrush for the first time in over a decade. Watercolor was a completely new medium for me, and it became the perfect creative refuge in a tender season—equal parts soft, unpredictable, and quietly healing. I fell in love with the way it blends gentleness and structure, and before long, WestOak Watercolor began to take root.

All for a Reason

What began as a quiet creative outlet during the pandemic slowly blossomed into a small business. I opened a little shop on Etsy, painted house portraits here and there, and watched WestOak Watercolor grow little by little. When a few of my pieces were picked up for licensing at HomeGoods, I finally felt brave enough to call myself an artist. There’s no ceremony or official title for that moment—you simply realize one day that your work has a voice of its own, something consistent, recognizable, and deeply yours.

 

I’m still learning how to balance this business with family life. Parenting a child with special needs is both beautiful and stretching, and it’s teaching me to live with grace, patience, and flexibility. I hold onto the quiet belief that our gifts, passions, and experiences are given to us for a reason, and I’m profoundly grateful for this watercolor journey—a creative refuge that brings beauty and peace into our days.

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Work in the Wild

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Retail

HomeGoods

Marrs Mercantile

WestOak Watercolor ETSY shop

 

Television

HGTV's Fixer to Fabulous

The Welcome Inn - Inn Portrait (gallery wall)

Season 4 - Home Portrait

Season 5 - Home Portrait & Wall Mural

Season 6 - Home Portrait & Wine Labels

 

 

Published Work

Book cover artwork for "Trust God, Love People" by Jenny Marrs

Schematics in "House + Love = Home" by Jenny Marrs

Cover artwork for "While We Wait" by Celeste Shally

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GARDEN & GUN artist feature: READ ARTICLE

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Content Creator

KINGART - social media content

Read my bio here: Kingart bio

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For a fun step by step holiday card tutorials:

GARDEN & GUN artist feature: READ ARTICLE

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Check out my Etsy shop for original painting, art prints, stationery cards, postcards and more!

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